I agree that I always read both sides of a negative feedback before I allow it to affect my decision on whether or not to bid. And now I just have to share this negative feedback story:
Over the summer I watched the most beautiful white body Kirsten sell for just $76. It broke my heart not to bid on her, but I just couldn't spend the money at the time (I have never seen another Kirsten who "speaks" to me like this one did). Well, about a month later I still had the auction saved, and I thought it would be fun to see what kind of feedback the buyer had left (I was expecting there to be raves about how beautiful this Kirsten was). To my surprise and sadness, the buyer had left a negative and said the doll was marked Pleasant Company and was therefore not an American Girl. My heart was broken again for this Kirsten who had gone to someone who could not appreciate her. Well, the seller left a nice but firm response back. Obviously, anyone who knew anything about AG could have seen that this negative was not deserved.
Best wishes and good luck!

Shawn